I found this quote in a random magazine…it was to do with something completely different to what I felt about it – it was a quote about custom cars, I think. It works perfectly for me, with my abstract letters, which are almost turned into unrecognisable symbols. I think they compliment each other and make an interesting statement about the evolution of language, text and symbols in our society, now, in the past and into the future…
There is a lot to be said for a common language, such as ease of communication, less confusion, a shared understanding, economies of efficiency… but I can’t help but think my own feelings lie in sympathy with this quote…when we lose individual, quirky, kooky and unique and replace it with generic, mass produced, and common, we lose something really special in the process, in language, art, creativity and in all human endeavours.